The gouache mindset: opaque and flat
Unlike watercolor, gouache is opaque, so you can paint light over dark and cover anything you don't like. That freedom changes how you work: think in solid shapes, not transparent layers. The look is graphic, matte, and slightly textured — think picture books, editorial art, and travel posters. Install a kit first; see the best Procreate gouache brushes.
1. Start with a limited palette
Gouache illustration shines with a tight palette — five or six colors plus a near-black and an off-white. Limited color forces harmony and gives that cohesive, designed feel. Build your palette before you paint and stick to it.
2. Block in flat shapes
Paint your composition as flat shapes of local color with a matte fill brush, working background to foreground. Don't worry about light yet — just get clean, opaque silhouettes. Keep related shapes on grouped layers so you can adjust them.
3. Add shadow and light as shapes, not gradients
Gouache shading is typically done in two or three flat steps rather than smooth blends. Paint a darker shape for shadow and a lighter shape for light, with crisp or lightly textured edges. This stepped, poster-like shading is a hallmark of the style. Because the paint is opaque, you simply paint the lighter color directly on top.
4. Bring in dry-brush texture
Scrub a dry-brush over flat areas to add the chalky, scratchy grain that says traditional gouache. Foliage, fabric, ground, and skies all benefit. Pull supporting grain from the texture category on a low-opacity layer.
5. Finish with crisp details and accents
Dab in your brightest highlights, dots, and fine details last, on top of the dry layers. A few sharp accents against matte shapes make the whole piece pop. Keep details economical — gouache illustration is about strong shapes, not rendering every hair.
Keep it graphic
The biggest temptation is to over-render and blend everything smooth — but that turns gouache into airbrush. Trust flat shapes, stepped shading, and a little texture. For where this fits among other media, see the full painting workflow, browse the illustration category, and grab brushes from the gouache collection.